With the family favourite franchise finally hopping onto the big screen, Sony Pictures Entertainment has teamed up with Industry Trust’s Moments Worth Paying For campaign to combat film piracy with an exclusive trailer for PETER RABBIT™

The exclusive trailer features never-before-seen footage from the film and focuses on the funny moments, heart-warming friendships and mischievous adventures that create a wholesome experience for the whole family to enjoy whilst visiting the cinema.

In PETER RABBIT™, the mischievous and adventurous hero who has captivated generations of readers now takes on the starring role of his own contemporary comedy. In the film, Peter’s feud with Mr. Thomas McGregor (Domhnall Gleeson) escalates to greater heights than ever before as their fight to gain control of McGregor’s coveted vegetable garden and the affections of the warm-hearted animal lover who lives next door (Rose Byrne) extends to the Lake District and London.   James Corden voices the character of Peter with playful spirit and wild charm, with Margot Robbie, Elizabeth Debicki, and Daisy Ridley performing the voice roles of the triplets, Flopsy, Mopsy, and Cotton-tail. Directed by Will Gluck from a screen story and screenplay by Rob Lieber and Will Gluck, based on the characters and tales of Peter Rabbit by Beatrix Potter, the film is produced by Will Gluck and Zareh Nalbandian, with Doug Belgrad, Jodi Hildebrand, Catherine Bishop, Susan Bolsover, Emma Topping, Rob Lieber, Jason Lust, and Jonathan Hludzinski serving as executive producers.

The Industry Trust’s consumer education campaign continues to deliver the core message – inspiring audiences to choose the big screen experience. Like the others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine,FindAnyFilm.com, which signposts legal content sources, so they can book, buy and watch at their convenience.

Ian George, Managing Director, Sony Pictures Releasing said: “Once again I am delighted to be partnering with The Industry Trust on this terrific trailer for Peter Rabbit™. It brings the magic and affection of the iconic Peter to the big screen; it’s a pure delight of a movie that will be enjoyed by everyone.  We hugely support the importance of campaigns such as this to ensure the movie-goer understands the link between their support and our on-going ability to provide content that is of high quality.”

 James Gallagher, Senior Marketing Manager, The Industry Trust said: “Our aim is for this trailer to deliver the Industry Trust’s core message, encouraging parents and children alike to join Peter Rabbit™ in cinemas this March for a fantastic family experience worth paying for. We are pleased that the fun and family spirit found in the film has been captured within our trailer and we hope this resonates with all ages who watch. The Industry Trust’s educational work is vital to the film industry and we hope to keep inspiring audiences on paying to watch the content they love. The ongoing mission of ‘Moments Worth Paying For’ is to highlight the moviegoing experience as a shared activity and that the big screen is the best way to watch the latest release. We will continue to drive families away from pirating content and encourage them towards the many legal ways in which they can access creative content from cinema to the home.”

Peter Rabbit™ comes to UK cinemas on March 16, 2018.

PETER RABBIT and all associated characters ™ & © Frederick Warne & Co Limited. PETER RABBIT™, the Movie ©2018 Columbia Pictures Industries, Inc. All Rights Reserved