Industry Trust and Walt Disney Studios UK launch Moments Morth Paying For “Iron Man 3” trailerDownload (359.3 Kb)
Trailer builds on industry’s flagship consumer education campaign – celebrating the value of great film and TV moments.
Iron Man 3 'Moments Worth Paying For' trailer
On Friday 29th March the Industry Trust for IP Awareness and Walt Disney Studios UK launched a unique Iron Man 3 trailer that celebrates the value of great movie moments and addresses the continued challenge posed by piracy.
Running in cinemas nationwide over a 4 week period from the 29th March, the exclusive trailer builds on the success of the Industry Trust’s Moments Worth Paying For campaign, which inspires respect for the value of official film, TV and video content. Independent research conducted by ICM shows that exposure to Moments Worth Paying For makes illegal downloaders more than twice as likely to pay for official film, TV and video.
With Iron Man 3 boasting over 2,000 spectacular visual effects jaw-dropping stunt sequences, the new trailer brings to life the technical brilliance that goes into creating a movie experience worth paying for. As well as illustrating technical achievements at the heart of Iron Man 3, the trailer highlights the many official ways of watching films and TV shows in the UK by directing viewers to FindAnyFilm.com
The Walt Disney Company EMEA and UK
Pearl and Dean
Iron Man 3 will be released in cinemas nationwide on 25th APRIL 2013. Associated Moments Worth Paying For activity will run in cinema, outdoor and online.
Warning: count(): Parameter must be an array or an object that implements Countable in /home/industry/public_html/wp-content/themes/industry-trust/single-press-release.php on line 45