Avengers Moments Worth Paying For Trailer

First trailer to use the new “Book, Buy & Watch” tagline


On Friday 6th March 2015 The Industry Trust for IP Awareness and Marvel Entertainment launched the latest Moments Worth Paying For trailer, a collaboration on the epic new Marvel’s Avengers: Age of Ultron which champions the value of the big screen experience and also uses the new “Book, buy & watch” tagline for FindAnyFilm.com


The Moments Worth Paying For campaign launched in February 2011 and has since gone from strength to strength. Independent tracking research by ICM revealed that those audiences exposed to the campaign were significantly more likely to pay for official film and TV than those not exposed to it. Marvel’s Avengers: Age of Ultron will be the first trailer to use the new tagline, which not only explicitly demonstrates the ways in which you can access legal Film and TV content via FindAnyFilm.com but gives audiences a direct call to action. The in cinema campaign will be supported by activity across online and outdoor.


From Marvel Studios, Avengers: Age of Ultron reunites the Marvel Avengers team for the first time on screen since the global box office success of Marvel’s Avengers Assemble which took over $1.5 billion at the worldwide box office making it the third biggest film of all time. The film sees Tony Stark jumpstart a dormant peacekeeping program, but things go awry and Earth’s Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as they battle to save the planet from destruction at the hands of the villainous Ultron.


Marvel’s Avengers: Age of Ultron stars Robert Downey Jr., who returns as Iron Man, along with Chris Hemsworth as Thor, Mark Ruffalo as Hulk, Chris Evans as Captain America, Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye. Together with the additional support of Don Cheadle as James Rhodes/War Machine, Cobie Smulders as Agent Maria Hill, Stellan Skarsgård as Erik Selvig and Samuel L. Jackson as Nick Fury, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell-bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Pietro Maximoff, played by Aaron Taylor-Johnson, and Wanda Maximoff, played by Elizabeth Olsen and meet an old friend in a new form when Paul Bettany becomes Vision.


Lee Jury, Vice President, Head of Studios Marketing EMEA and UK, The Walt Disney Company said: “The Walt Disney Company is delighted to support the Industry Trust’s continued effort in educating consumers on the value of Film. It has been a pleasure to work with them once again to develop and produce this latest trailer featuring content from Marvel’s Avengers: Age of Ultron; using the spectacular visuals to inspire audiences in making the legal choice when it comes to content.”


Liz Bales, Chief Executive at Industry Trust for IP Awareness said: “It’s wonderful to be working with Marvel on another Moments Worth Paying For trailer. Their titles are always a perfect fit for the 16 – 34 year old filmgoers; making this trailer impactful and engaging whilst still informing audiences on where they can book, buy & watch.”

Marvel’s Avengers: Age of Ultron opens in UK Cinemas on Thursday 23 April 2015.