PROS OF THE CINEMA EXPERIENCE WITH OCEAN’S 8
The all-star cast of Warner Bros. Pictures and Village Roadshow Pictures’ action adventure Ocean’s 8, including Sandra Bullock, Cate Blanchett, Mindy Kaling, Sarah Paulson, Awkwafina, Anne Hathaway, and Helena Bonham Carter, present an exclusive trailer as part of the Industry Trust’s Moments Worth Paying For campaign.
In the piece, created to combat film piracy, the cast members discuss the pros – and “cons” – of the cinema experience. The big screen, amazing sound, super comfy seats, popcorn and excitement make Ocean’s 8 a must-see experience at the cinema. The trailer sees the team devise an epic plan, proving that every “con” has its pros.
Five years, eight months, 12 days…and counting. That’s how long Debbie Ocean (Sandra Bullock) has been devising the biggest heist of her life. She knows what it’s going to take—a team of the best in their field, starting with her partner-in-crime Lou Miller (Cate Blanchett). Together, they recruit a crew of specialists: jeweller Amita (Mindy Kaling); street con Constance (Awkwafina); expert fence Tammy (Sarah Paulson); hacker Nine Ball (Rihanna); and fashion designer Rose (Helena Bonham Carter).
The target is a cool $150 million dollars in diamonds—diamonds that will be around the neck of world-famous actress Daphne Kluger (Anne Hathaway), who will be centerstage at the event of the year, the Met Gala. The plan is rock solid, but everything will need to be flawless if the team is going to get in and get away with the ice. All in plain sight.
The Industry Trust’s consumer education campaign continues to deliver the core message – inspiring audiences to choose the big screen experience. Like the others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine, FindAnyFilm.com, which signposts legal content sources, so they can book, buy and watch at their convenience.
Josh Berger CBE, President & Managing Director, Warner Bros. UK and Ireland said: “It is always great to work together with The Industry Trust. The educational work they do is important to the film industry and we are proud to play our part in the Moments Worth Paying For campaign, this time with the extraordinary cast of Ocean’s 8. We want audiences to get completely immersed in every twist and turn of this summer’s biggest heist movie and experience all the movie moments worth paying for in the way they are seen best of all – on the big screen.”
James Gallagher, Senior Marketing Manager, The Industry Trust said: “Having the Ocean’s 8 cast come together to help deliver the Moments Worth Paying For message is truly thrilling and a massive endorsement on the important work the Trust does. We’re delighted to be partnering with Warner Bros. once again and it’s great to see these amazing stars highlight the premium cinema experience in a fun and playful way. The latest round of our campaign effectiveness research shows that featuring key talent resonates strongly with audiences and results in a likely increase in cinema trips and spend in the category. As one of the must see movies of the summer that appeals across genders and to core cinema goers, we’re hoping this trailer inspires audiences of all ages to go out and choose official film and TV!”.
Ocean’s 8 comes to UK cinemas on June 18, 2018.
Industry Trust Oceans 8 PR - Website
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