Cottingham High School pupil wins national film and tv anti-piracy competitionDownload (362.5 Kb)
Local pupil wins national education award for her creativity in promoting the importance of copyright.
A student from Cottingham High School in Cottingham, East Yorkshire has been awarded as the winner in a national advertising competition. Emily Richardson, 17, won a £5,000 cheque for her school to put towards student resources and an iPad 3 for the best video entry in the Be©reative powered by ScreenThing national advertising challenge, which aimed to raise awareness of the importance of copyright and creativity.
With over 300 entries, the competition saw young people aged 11 to 19 from schools up and down the UK compete to create an inspirational original advertising campaign aimed at their peers. Students were set the challenge of bringing to life the value of the UK film, TV and video industry to show why it is important to choose official content over illegal downloads and streams.
The national competition, run by film charity Film Education in collaboration with film, TV and video industry body The Industry Trust for IP Awareness, gave young people the opportunity to showcase their creative talent while getting a unique glimpse of the dedication, hard work and relentless innovation that goes into making film and TV in the UK.
Emily’s winning video celebrated the value of choosing official film and TV by using clever and effective animation on post-it notes with a stop-motion effect whilst narrating the script to camera. Visually striking and engaging to watch, it successfully captured the attention of the viewer and made the audience smile at the simple genius of it. Another shortlisted student from the school also used animation to showcase the heightened emotions that a cinema experience gives to a viewer.
Industry Trust for IP Awareness
Tutor, Cottingham High School
Recent research from the British Film Institute shows a 202% increase in students enrolling in higher education film studies courses in 2010/11 compared to 2003/04, and a 48% increase in students entering GCSE media studies over the same period, demonstrating how film education is moving up the curriculum agenda, supported by programmes like Be©reative.
To find out more about the Be©reative powered by ScreenThing competition visit http://filmeducation.org/becreative
Cottingham High School winning video
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