Universal Pictures and Illumination Entertainment’s DESPICABLE ME 2 Stars in the Next ‘Moments Worth Paying For’ TrailerDownload (94.1 Kb)
The minions celebrate the value of great film and TV moments in their own unique way in this latest build on the campaign.
Despicable Me 2 'Moments Worth Paying For' trailer
The iconic yellow Minions of Despicable Me 2 are supporting the Industry Trust for IP Awareness’ ‘Moments Worth Paying For’ campaign, by helping to tackle consumer confusion around legal and illegal online movie sources. By using their unique brand of irrepressible humour, the Minions shine a spotlight on the true value of official film and also help direct audiences to FindAnyFilm.com.
This is the second content trailer of the year for the campaign and has been created in collaboration with Universal Pictures UK. The Despicable Me 2 ‘Moments Worth Paying For’ trailer launches in cinemas nationwide from April 26th for eight weeks.
This bespoke trailer builds on the success of the industry’s flagship consumer education campaign and continues to inspire audiences on the value of official film, TV and video content whilst also addressing the continued challenge posed by piracy.
Despicable Me 2 is an all-new comedy adventure that will delight audiences and bring to life the value of shared experiences and movie moments that are worth paying for. As well as showcasing the unpredictably hilarious Minions at the heart of Despicable Me 2, the trailer highlights the many official ways of watching films and TV shows in the UK by directing viewers to FindAnyFilm.com.
Universal and Illumination’s worldwide blockbuster Despicable Me entertained audiences around the globe in 2010, becoming the 10th-biggest animated motion picture in U.S. history. This summer, get ready for more Minion madness in Despicable Me 2.
Chris Meledandri and his acclaimed filmmaking team create an all-new comedy adventure featuring the return of (former?) super-villain Gru (Steve Carell), his adorable girls, the unpredictably hilarious Minions…and a host of new and outrageously funny characters.
Director General, The Industry Trust
Managing Director UK and Eire,
Universal Pictures International
Commercial Director, DCM
Commercial Director, Clear Channel
Despicable Me 2 will be released in UK cinemas nationwide on 28th June 2013. Associated Moments Worth Paying For activity will run in cinema, with outdoor and online to follow.
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