As its name suggests, our Moments Worth Paying For campaign inspires viewers to respect the value of creative content by demonstrating that film, TV and video have an entertainment value worth paying for. The campaign points consumers to our legal film search-engine, FindAnyFilm.com, as a great starting point for enjoying legal films, across all formats.

Spooks: Greater Good

Twentieth Century Fox and Pinewood

April 2015

Avengers Assemble

Marvel and Disney

March 2015

Shaun the Sheep

Aardman Animations and Studio Canal

January 2015

Dracula Untold

NBC Universal

September & October 2014

Earth to Echo

Entertainment 1

July 2014

Postman Pat: The Movie

Lionsgate and Icon

April & May 2014

The Amazing Spider-Man 2

Sony Pictures

February to April 2014

Muppets Most Wanted

Walt Disney and Jim Henson

February & March 2014

Lego: The Movie

Warner Bros and Lego

November 2013 to January 2014

Anchorman 2: The Legend Continues

Paramount Pictures

November & December 2013

Each year we work closely in collaboration with our members to produce bespoke Moments Worth Paying For trailers that dovetail with a whole host of exciting film titles to promote the value of great movie moments and address the continued challenge posed by piracy. Supported by the cinema industry, our trailers are screened in cinemas across the UK and Ireland throughout the year. The campaign also features in digital outdoor spaces nationwide, thanks to our partner Clearchannel, and is boosted by digital media online.

Does it work? Independent research shows that those exposed to Moments Worth Paying For are far more likely to pay for legal film and TV than those not exposed to it. In fact, a separate study conducted in 2012 suggested our campaigns are keeping a lid on 2 million potential infringers per year.

Here are our latest trailers:

The Hunger Games: Catching Fire

Lionsgate

October & November 2013

Pacific Rim

Warner Bros and Legendary

May & June 2013

Despicable Me 2

Universal and Illumination

April to June 2013

Iron Man 3

Walt Disney

March & April 2013

The Sweeney

Entertainment 1

July to September 2012

Keith Lemon: The Film

Lionsgate

June & July 2012

Ice Age 4

Twentieth Century Fox

April to June 2012

Battleship

Universal

March to May 2012

Happy Feet 2

Warner Bros

December 2011

Anchorman: The legend of Ron Burgundy

Lego

Muppets Most Wanted

The Amazing Spider-Man 2

Postman Pat: The Movie

Earth to Echo

Moments Worth Paying For