INDUSTRY TRUST PARTNERS WITH DMS TO INSPIRE FILM FANS TO PLAY BY THE RULESDownload (345.0 Kb)
Partnership part of industry’s flagship consumer education campaign – celebrating the value of great film and TV moments
The Industry Trust for IP Awareness and Digital Media Services (DMS) have joined forces to inspire the public to pay for official film and TV, by offering a behind-the-scenes glimpse into the magic and artistry that goes into making some of our biggest and best-loved British films.
Regarded as one of the UK’s most exciting and innovative agencies for digital solutions, DMS will help to lift the lid on the craft and creativity involved in film and TV production by capturing exclusive interviews with talent both in front of and behind the camera, from film sets to red-carpet premieres.
Over the next 12 months, DMS will work with the Industry Trust to open a window into what it’s like to work in the industry. Creative talent from Hollywood greats to British producers and the directors of leading SFX studios will talk about their favourite career moments, and why they’re passionate about creating great film and TV.
The partnership forms part of the Industry Trust’s successful Moments Worth Paying For campaign, designed to promote the value of great film and TV as something ‘worth paying for’. The campaign also makes it easier for film fans to access legal content, by directing them to FindAnyFilm.com, the easy-to-use gateway to legitimate film, TV and video services.
Andrew Dillon, Senior Producer, Digital Media Services:
Liz Bales, Director-General of the Industry Trust for IP Awareness, said:
About the Industry Trust for IP Awareness
The Industry Trust is the UK film, TV and video industry’s consumer education body, promoting the value of copyright and creativity. Its consumer awareness programmes address the on-going challenge of film and TV copyright infringement by inspiring audiences to value great movie moments and choose to watch film, TV and video via legitimate sources. Industry funded, their work aims to engage three distinct audience groups: young people, 16-34-year-old men; and parents, providing extensive insight around audience attitudes and understanding of intellectual property. For more information on the Industry Trust’s work visit www.industrytrust.co.uk
Founded in 2002, Digital Media Services is a UK leader in harnessing the latest digital technologies to provide cost-effective, multi-media, business solutions across a wide range of industry sectors. Our clients include all the Hollywood studios, major music labels, independent film distributors, major sports organizations, including London 2012 Olympics, and many others. www.dmsukltd.com
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